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ITIL4 Digital and IT Strategy: Reference and Study Guide
book

ITIL4 Digital and IT Strategy: Reference and Study Guide

by David Cannon
February 2023
Intermediate to advanced
150 pages
3h 51m
English
TSO (The Stationery Office)
Content preview from ITIL4 Digital and IT Strategy: Reference and Study Guide
ITIL
®
4: Digital and IT Strategy Reference and Study Guide
42
5.2.3.2 Market disruption
Market disruption occurs when digital technology introduces a change
that impacts a particular market or market segment. For example, a
cosmetics retailer could use technology to change how consumers
research and buy cosmetics.
As with industry disruption, market disruption can be an objective in
itself. It could also be the result of improving products and services,
distribution and delivery methods, or customer engagement models.
Market disruption can sometimes be based on replicating the success of
one market in another. Another form of disruption is the ...
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Publisher Resources

ISBN: 9780113318261