Overview of Choice Designs
Discrete choice experiments support the process of designing a product. They help prioritize product features for a company’s market so that the company can design a product that people want to buy. The Choice Design platform creates experiments using factors that are attributes of a product. Selecting the attributes to be studied and their values is of critical importance. You must include all attributes that are likely to influence a consumer’s decision to buy the product. For more information and guidelines for designing a choice experiment, see Sall (2008).
Choice Design Terminology
The following terminology is associated with choice designs:
An attribute is a feature of a product.
A profile is a specification ...

Get JMP 13 Design of Experiments Guide, Second Edition, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.