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Jobs to Be Done
book

Jobs to Be Done

by Stephen Wunker, Jessica Wattman, David Farber
November 2016
Intermediate to advanced
224 pages
4h 13m
English
AMACOM
Content preview from Jobs to Be Done

NOTES

INTRODUCTION

1Patrick Vlaskovits, “Henry Ford, Innovation, and That ‘Faster Horse’ Quote,” HBR Blog Network, August 29, 2011.

2“Growth Process Toolkit—New Product Development: Accelerating Growth Through Unbiased and Rigorous Early-Stage Product Evaluation,” Frost & Sullivan, March 2013.

CHAPTER 1

1Lucas Matney, “Snapchat Reaches 6 Billion Daily Videos Views, Tripling from 2 Billion in May,” TechCrunch, November 9, 2015.

2Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World, Riverhead, 2014.

3Chris Kocek, “Beats $3.2B Sale Proves It’s Great, but Not Necessarily at Headphones,” Entrepreneur, July 18, 2014.

4Massachusetts Cultural Resource Information System, Massachusetts Historical Commission, as of November 11, ...

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Publisher Resources

ISBN: 9780814438084