NOTES

INTRODUCTION

1Patrick Vlaskovits, “Henry Ford, Innovation, and That ‘Faster Horse’ Quote,” HBR Blog Network, August 29, 2011.

2“Growth Process Toolkit—New Product Development: Accelerating Growth Through Unbiased and Rigorous Early-Stage Product Evaluation,” Frost & Sullivan, March 2013.

CHAPTER 1

1Lucas Matney, “Snapchat Reaches 6 Billion Daily Videos Views, Tripling from 2 Billion in May,” TechCrunch, November 9, 2015.

2Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World, Riverhead, 2014.

3Chris Kocek, “Beats $3.2B Sale Proves It’s Great, but Not Necessarily at Headphones,” Entrepreneur, July 18, 2014.

4Massachusetts Cultural Resource Information System, Massachusetts Historical Commission, as of November 11, ...

Get Jobs to Be Done now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.