Jobs to Be Done

NOTES

INTRODUCTION

1Patrick Vlaskovits, “Henry Ford, Innovation, and That ‘Faster Horse’ Quote,” HBR Blog Network, August 29, 2011.

2“Growth Process Toolkit—New Product Development: Accelerating Growth Through Unbiased and Rigorous Early-Stage Product Evaluation,” Frost & Sullivan, March 2013.

CHAPTER 1

1Lucas Matney, “Snapchat Reaches 6 Billion Daily Videos Views, Tripling from 2 Billion in May,” TechCrunch, November 9, 2015.

2Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World, Riverhead, 2014.

3Chris Kocek, “Beats $3.2B Sale Proves It’s Great, but Not Necessarily at Headphones,” Entrepreneur, July 18, 2014.

4Massachusetts Cultural Resource Information System, Massachusetts Historical Commission, as of November 11, ...