INTRODUCTION
CHARTING A ROADMAPTO GREAT IDEAS
A NEW APPROACH TO GROWTH
WHAT DO A REVOLUTIONARY scooter, cat food, and an eGovernance platform in Africa all have in common? More than you would think. They are all products of an innovation approach called the Jobs Roadmap. The Jobs Roadmap is a straightforward process that enables companies to consistently uncover new opportunities and generate great ideas. It’s based on the groundbreaking work of ...
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