1
JOBS
WHAT CUSTOMERS ARETRYING TO GET DONE
IN THE LATE 1990s, Stephen led one of the world’s first smartphone development projects. His team at Psion PLC combined the innards of the Personal Digital Assistant (PDA), which Psion had originally invented in the 1980s, with telephony components from Motorola to create a device with a long list of features. The team was incredibly excited about all of the things the new device could do. You could even send a fax from your phone! But customers were confused, the technical complexity was overwhelming, and the device was quite costly.
Around the same time, a Canadian company called Research in Motion ...
Get Jobs to Be Done now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
