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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Index

A&P stores 195196

action-planning 45

added value 107109

advertisements 135136, 140, 141

in changing rooms 125, 131

see also marketing

Aldi 27, 154155, 200

Alexander, Hilary 117

AllSaints window display 181

Amazon.co.uk 131, 138

Anthropologie 101

Apple Store 289, 161, 176177

arcades 190

ASOS.com 139140, 158159

assistant store manager 39, 84, 210

average transaction value 107, 152

and impulse buys 185

B&Q 155, 177

balloon day 7172

banded products 129, 132

bargains 115, 116117, 131, 132

Best Buy 4243, 47

Big Idea 2526, 94, 97

case studies 2631

and discovery 152153

and team 2534

your own 3334

Blink (Gladwell) 80

Bloomingdale’s 118, 170

Bon Marché 191193

book signings 128, 132

Bookstór 116

Boots UK 155

Boucicaut, A. and M. ...

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