Know Your Shoppers (Collection)

Index

A&P stores 195–196

action-planning 4–5

added value 107–109

advertisements 135–136, 140, 141

in changing rooms 125, 131

see also marketing

Aldi 27, 154–155, 200

Alexander, Hilary 117

AllSaints window display 181

Amazon.co.uk 131, 138

Anthropologie 101

Apple Store 28–9, 161, 176–177

arcades 190

ASOS.com 139–140, 158–159

assistant store manager 39, 84, 210

average transaction value 107, 152

and impulse buys 185

B&Q 155, 177

balloon day 71–72

banded products 129, 132

bargains 115, 116–117, 131, 132

Best Buy 42–43, 47

Big Idea 25–26, 94, 97

case studies 26–31

and discovery 152–153

and team 25–34

your own 33–34

Blink (Gladwell) 80

Bloomingdale’s 118, 170

Bon Marché 191–193

book signings 128, 132

Bookstór 116

Boots UK 155

Boucicaut, A. and M. ...