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Landing Page Optimization For Dummies® by Michael Harwood, Martin Harwood

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Chapter 19. Ten Surefire Ways to Increase Conversion Rates

In This Chapter

  • Working with keywords

  • Putting things out in the open

  • Using the fold

  • Developing the body text

  • Focusing on your customer

  • Making a user-friendly layout

  • Working on headings

  • Enticing your visitors

  • Providing your contact information

  • Gaining visitor trust

This entire book is peppered with hints, tips, and tricks to get your landing page operational and make conversions. In this chapter, we condense all the info in this book to ten surefire ways to increase your conversions. If you were studying for an exam, this chapter would be your cram.

Keywords, Keywords, and Keywords

Your conversions ultimately suffer if your keywords aren't researched and tested. We dive deeper into keywords in Chapter 13, but remember, keywords provide the framework from which your advertising campaign is built. Choose the wrong keywords, and the game could be over before you begin. We recommend the following when it comes to keywords and the tools to use:

  • Research keywords and create a comprehensive keyword index. A keyword index is a researched and documented list of associated keywords. Your keyword index needs to include your original keyword extrapolated to include related and associated keywords. From this index comes the language you use on your page. Use an online keyword tool, such as the Google AdWords Keyword Tool, as shown in Figure 19-1, or Wordtracker (at www.wordtracker.com). Coming up with the right keywords is all about the research.

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