CHAPTER 4TURN PURPOSE INTO GREAT RESULTS
Change occurs because people see a better way of doing things and make it happen. Such is the case in the craft beer industry, which brews beer in a traditional way in small batches and with specially selected ingredients—most important, choice hops. One man who seized on the craft beer movement, and in the process helped turn it into something more mainstream, was a triple-degreed Harvard graduate—undergraduate, law, and business. Although he was making good money as a consultant for the prestigious Boston Consulting Group, Jim Koch was a man with beer in his blood. Both his father and grandfather ...
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