Praise for Leading at a Higher Level

“At Southwest Airlines, we have always strived to lead at a higher level. We truly believe that profit is the applause you get for taking care of your internal and external customers. We have always insisted upon a happy, carefree, team-spirited—yes, even fun—working environment, which we think results in motivated employees who will do the right thing for their internal and external customers. Reading this book will make a positive difference in your organization.”

Colleen C. Barrett, President Emeritus, Southwest Airlines

“This is not just theory. It is the real stuff, tried in dozens of companies big and small. It represents the most concise, practical, and effective thinking on leadership around. Plainly ...

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