PART IVAn Eye to the Future
THE TWO PARTS of this book provided you, the growth leader, with strategies to prepare yourself to succeed in your role. As we moved forward, we turned to accountability and the structures that support it. From there, we shifted our focus to the individuals that make up your sale team, focusing on their effectiveness. Up to this point, accountability has mostly been about solving the problem of creating opportunities. Now we return to focus on winning the opportunities that generate revenue growth, including how to capture them and how to forecast them. Ultimately, this is what you are accountable for. If the pipeline makes up the arteries and veins of the sales organization, opportunities are the blood that provides the body with life.
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