Skip to Main Content
Leading on the Frontline
book

Leading on the Frontline

by Linda Cruse
October 2018
Intermediate to advanced content levelIntermediate to advanced
280 pages
5h 45m
English
Wiley
Audiobook available
Content preview from Leading on the Frontline

11Just ask

How my determination to escalate aid pushed me through the anxiety of asking for help in post-tsunami Thailand

There was something worrying me: me. The truth is, I simply wasn’t qualified to provide all the business advice these tsunami survivors needed. And there was no one in the local area I could call in.

One morning, as I doodled on my notepad, hoping for inspiration, an idea came to me: ‘There is an abundance of creative business brains sitting in Bangkok — company executives who spend their days putting together solutions to challenging problems.’

Fired up now, I started to make notes, writing quickly. It was clear to me that many of the survivors of the Asian Tsunami would need to become entrepreneurs if they were to avoid a bleak future. Although most had no previous commercial experience, no opportunity to acquire business skills and no access to loans, they did have a few key entrepreneurial qualities — among them, courage and determination, and an overriding hunger to pick themselves back up.

I needed to prepare a compelling business case for the business community in Bangkok and my possible backer, the Prince of Wales International Business Leaders Forum (IBLF). I could then work with the companies in Bangkok to identify opportunities for new income-generating ventures. Once we had selected those with the most potential, we could develop a simple business strategy for each new entrepreneur.

But I knew something was missing. An idea was hovering at the edge ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The High Impact Middle Manager

The High Impact Middle Manager

Lisa Haneberg

Publisher Resources

ISBN: 9780730365808Purchase book