August 2026
Intermediate
218 pages
8h 28m
English
Content preview from Leading with AI in the EU
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2 Value creation with generative AI
Managers and executives do not need yet another abstract promise that “AI will transform the company”. What is required are practical results that are credible, repeatable, and capable of scaling across teams, while fitting Europe’s reality of multilingual markets, stringent regulation, and diverse company sizes. Generative AI is compelling precisely because it delivers this combination. It operates where work actually takes place: in handling documents, developing conversations, managing meetings, and supporting decision-making. It shortens the path from idea to outcome, not by replacing judgement, but by removing the friction that slows experts down. Figure 2.1 illustrates several use-cases, many of which ...
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