May 2014
Beginner
236 pages
6h 11m
English
Content preview from Lean Customer Development (Hardcover version)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. Who Should I Be Talking To?
We went to Sonoma, the center of highbrow culinary thinking, and went to the Wine Auction. We bought a booth and had a KRAVE jerky tent next to the high-end wineries. There was definite shock factor! But people were intrigued and came to talk to us.
—Jon Sebastiani, CEO of KRAVE
Everyone wants to feel connected. When people know that they’re actually helping to grow a product, that we want their personal experience to be as great as possible, it gets them really excited.
—Dan Levine, CTO of StyleSeat
There are probably two things concerning you right now: that you have no idea how to find the right customers to talk to, and that they wouldn’t spend their time talking to you even if you could find them. If you have a product and existing customers, you may still find it surprisingly hard to get in direct contact with them. If you don’t have a product yet, why would someone want to spend time talking to you about a product that doesn’t even exist yet?
This chapter will tackle both of those fears head-on. You’re going to learn how to use personal connections, social media, websites, and physical places to find the people who will benefit from the product you’re trying to build. I’ll also discuss the factors that motivate people to share and collaborate. By understanding some basic social psychology, you’ll be better able to convince people to help you and make them feel happier for having done so. We’ll cover:
The importance of “earlyvangelists”
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.