May 2014
Beginner
236 pages
6h 11m
English
Content preview from Lean Customer Development (Hardcover version)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
A
- Abramson, Mark, Experience with customer development and industry
- abstracting up one level, in interview questioning, What’s the Customer Already Doing?
- action items, turning insights into, Rallying the Team Around New Information
- active listening, Keeping the Conversation Flowing
- actual vs. aspirational responses, in interview questioning, Focus on the present, not the future
- Aetna
- defining MVP at, More Viable than Minimum
- Healthagen Strategy Group, Show Me How You’re Using Our Product
- alternate domains, testing prototypes using alternate, Use a sketch
- Alvarez, Cindy, Watch out for those who can’t stop at minimum
- Amazon, success rate of tested features, Why You Need Customer Development
- Ariely, Dan, How I Learned to Find the Right Customers by Finding the Wrong Ones
- asking for introductions, finding customers by, Come with me on a trip to the DMV
- aspirational vs. actual responses, in interview questioning, Focus on the present, not the future
- aspirational vs. real wants, Are They Telling You What You Want to Hear?
- assumptions, identifying
- about, Where Should I Start?
- making wrong assumptions when, Within Five Interviews: The First Really Excited Person
- using ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.