Lean-Driven Innovation

Success to Survival to a Foundation for Lean ◾ 69

1 and no project moves through phase 2 without a solid commitment of

the stakeholders—if the commitment cannot be achieved, the project will

not get funded any further.

ICP and BMI

The ICP and BMI are not gated processes. They link the customers and the

markets to the technology.

The ICP collects ideas and concepts from many sources, including the

regional businesses and puts them into the appropriate category.

◾ Step innovation is largely incremental innovation. It deals with known

technology and existing customers. Examples of this by Goodyear

would be a major breakthrough in fuel economy or the traction of tires.

Other industry examples would be four-razor blade shavers or a car that

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