“Mandatory reading for entrepreneurs.”
—DAN HEATH, co-author of Switch and Made to Stick
“The essential template to understand the crucial leadership challenge of our time: initiating and managing growth!”
—WARREN BENNIS, Distinguished Professor of Business, University of Southern California
“Changes how we think about innovation and entrepreneurship.”
—THE FINANCIAL TIMES
LEARN MORE ABOUT HOW DROPBOX, WEALTHFRONT, AND OTHER SUCCESSFUL STARTUPS ARE BUILDING THEIR BUSINESSES.