Formatting is about more than just making data visualization look good. Presentation can make a huge difference in the way it is received and understood. As you move beyond making great discoveries and performing great analysis, you'll want to consider how you will present the story of the data.
Tableau's formatting options give you quite a bit of flexibility. Fonts, titles, captions, colors, row and column banding, labels, shading, annotations, and much more can all be customized to make your visualizations tell a story well.
This chapter will cover the following topics: