PART I
Preparation Phase
 

START WITH THE END IN MIND

Viewing learning programs as a combination of contexts, challenges, activities, and feedback gives us a way of talking meaningfully about instructional products. Striving toward meaningful, memorable, and motivational learning events that produce measurable performance outcomes gives us the means of assessing the effectiveness of both products and the processes used to produce them (page 28).

When Michael Allen speaks or writes about SAM, he points out that SAM is a design and development process. Like all processes, it is honed for producing a certain type of product. Therefore, to determine ...

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