Breaking up and Organizing Content

Huge documents, dense web pages, and most PDFs are like lectures where one person (the writer) takes up all the time and space. Successful web experiences are conversations.

Over the next four chapters, we’ll look at various aspects of this key guideline: Don’t hog the conversation.

We’ll work on

• breaking up and organizing your content (this chapter)

• answering site visitors’ questions, letting go of words, layering content, starting with key messages, and breaking up walls of words (Chapter 7)

• announcing your topic with an informative headline (Chapter 8)

• writing useful headings within the topic (Chapter 9)

In this chapter, we tackle four important guidelines:

1. Think “information,” not “document.” ...

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