7
Focusing on Conversations and Key Messages
In Chapters 4 and 5, we looked at home pages and pathway pages – at responding well to the conversations your site visitors start by getting them quickly to where they need to go. In Chapter 6, we began to focus on not hogging the conversation – breaking up and organizing information to match your site visitors’ needs. In this chapter, we continue to focus on not hogging the conversation within a single web topic.
What do you do when you get to an information page – to the page that you think holds what ...
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