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Letting Go of the Words, 2nd Edition
book

Letting Go of the Words, 2nd Edition

by Janice (Ginny) Redish
September 2012
Intermediate to advanced
368 pages
7h 19m
English
Morgan Kaufmann
Content preview from Letting Go of the Words, 2nd Edition

12

Writing Meaningful Links

Links connect pages in your web site and they connect your site to other sites. You’ve seen many examples throughout the book, especially in Chapter 4 on home pages, Chapter 5 on pathway pages, Chapter 8 on headlines, and Chapter 9 on headings (in the section on same-page links). In this chapter, I add seven more guidelines to the ones you’ve already worked with earlier in the book.

image

Seven guidelines for writing meaningful links

1. Don’t make new program or product names links by themselves.

2. Think ahead: Launch and land on the same name.

3. For actions, start with a verb.

4. Make the link meaningful – not Click here ...

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Publisher Resources

ISBN: 9780123859303