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Lighting for Digital Video and Television, 3rd Edition by John Jackman

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Now we’ll take a look at a few specialized situations. While the general principals of lighting don’t change, there are certain setups that call for very specific techniques. One area that you’ll probably run into frequently is that of product and food shots.

PRODUCT SHOTS

Product shots call for special care and handling for several reasons. First, the client wants you to make their (sometimes unsightly and hard-to-photograph) product look dramatic, attractive, and exciting. Unlike the still photographer, you may need to have the product or the camera in motion, or both! You may have a black product with lights on it that is a contrast challenge. ...

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