LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

1. Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales

This book describes a marketing system whereby advertisers, marketers, and salespeople can leverage LinkedIn to get more leads and sales for their company. The book is divided into five parts:

1. This first section and chapter is an overview and introduction to the book.

2. The second section (Chapters 2 through 6) talks about how marketing people can help their companies on LinkedIn. It covers LinkedIn employee profiles, LinkedIn company pages, content marketing, LinkedIn Answers, LinkedIn Events, and LinkedIn Groups, all from the perspective of the marketing department.

3. The third section (Chapters 7 through 10) is focused on helping people in an ...