10. Advanced Strategies and Tactics for High-Impact LinkedIn Ads
Your Internet advertising is only as good as your ideas. Try to ignore the temptation of thinking you’re a creative genius and are looking to develop that single “great idea.” Lots of good ideas, combined with the discipline of testing, leads to better results faster. Fortunately, LinkedIn’s ad platform gives us plenty of data about what works and what doesn’t. It teaches us, like the Google AdWords and Facebook advertising platforms do, that most of our ideas are not as great as we thought. It teaches us that we have to tailor our message to the audience we’re targeting, and that we should test the way we’re targeting the people we want to reach.
My experience has been that when ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.