NOTAS
[1] Bauman, Zygmunt. Modernidad líquida. Fondo de Cultura Económica de España (1999).
[2] Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press (1.ª ed., 1980).
[3] Porter, Michael. Competitive Advantage. The Free Press (1.ª ed., 1985).
[4] SCOR model. Association for Operations Management, APICS. https://www.ascm.org/foundation
[5] Lee, Hau L.; Padmanabhan, V.; Whang, Seungjin. The Bullwhip Effect in Supply Chains. Sloan Management Review (1997). https://sloanreview.mit.edu/article/the-bullwhip-effect-in-supply-chains/
[6] American Marketing Association (AMA). https://www.ama.org/
[7] Smartme Analytics. https://www.smartmeanalytics.com/product_detail.php?id_prod=2&id_report=8 ...
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