Ever wonder how some of the world’s top brand identity firms go about creating names and identity design for their clients? If you’re as curious as we were, you’ll find this book to be a tremendous resource. Every brand has a story and we’ve found the world’s most unique approaches to bringing those stories to life.
This book is filled with over 300 examples from thirty two firms representing ten countries and six continents (nope, no entries from Antarctica). We’ve organized them by the seven naming categories we use at WOW Branding. ...
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