Many people assume that branding is something that falls somewhere between the creative team and the marketing department. Our view at WOW is that branding is actually a CEO-level initiative that drives the entire organization—in fact, from our perspective, branding has very little to do with the marketing department at all.
There’s a simple little formula we use to explain branding:
A common question we get asked by prospective clients is, “How do we get the word out?” Our question back to them is, “So, what’s the ...
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