
Job:01714 Title:Logolounge Mester Library Voi 2
(Rockport) Page:11
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M A S T E R library
Job:01714 Title:Logolounge Mester Library Voi 2
(Rockport) Page:11
Text
A R C H E T Y P E S
Aristotle believed that we increase our knowl-
edge by employing the knowledge we already
have of the archetype. From our understanding
of the ideal example springs appreciation of
related facts. If a rabbit is fast, and the logo for
a delivery company includes a rabbit, then the
company offers fast delivery.
Animals and mythological creatures are, in many
ways, the perfect archetypes. Once we un ...