August 2012
Intermediate to advanced
320 pages
9h 41m
English
Content preview from Luxury Brand Management: A World of Privilege, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
A
A. Lange und Söhne
Absolut
Accessible luxury
Accessories
Ad!dict
Adeline André
Adidas
Adolfo Dominguez
Advertising
Advertising agencies
Advertising brief
Advertising budget
Aesthetic treatment
Affordable luxury
Agnès B.
Akris
Alberta Ferretti
Alessi
Aquascutum
Armani
Arthur Andersen
Asprey
Aubade
Audemars Piquet
Audi
Audrey Hepburn
Authentic luxury
Avon
Azzaro
Azzedine Alaïa
B
Baccarat
Bailey’s
Ballantine’s
Bally
Banana Republic
Banco Sabadell
Baroque
Barton
Baume et Mercier
Belts
Benetton
Bentley
Berluti
Bic
Biotherm
Blancpain
Blast
Bling-bling
Blumarine
BMW
Bottega Veneta
Boucheron
Brand aesthetics
Brand awareness
Brand birth
Brand death
Brand decline
Brand ethics
Brand growth
Brand hinge
Brand identity
Brand lifecycle
Brand manifestation
Brand maturity
Brand meaning
Brand name
Brand project
Brand protection
Brand registration
Brand relaunch
Brand repositioning
Brand universe
Brand value
Bréguet
Breitling
Brema
BRIC
Brioni
Brooks Brothers
Brown Forman
“Brown” products
Bruno Magli
Buccelati
Bulgari
Burberry
Burda
Buzz
C
Cacharel
Cadillac
Café Greco
Calvin Klein
Campari
Campbell
Camper
Canadian Club
Canali
Captain Morgan
Capture
Carolina Herrera
Caron
Carrefour
Cartier
Carven
Castelbajac
Celine
Celio
Chambourcy
Champagne
Chanel
Charles Heidsieck
Charles Jourdan
Chaumet
Chevrolet
Chivas Regal
Chloé
Chopard
Christian Lacroix
Christian Louboutin
Christofle
Cinzano
Citroën
Clarins
Classical
Claude Montana
Clinique
Coach
Coca-Cola
Coco Chanel
Cognac
Coherence
Colette
Collection ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.