PRAISE FOR LUXURY MARKETING
‘In a world where luxury has become a dialogue between cultures and values, Luxury Marketing offers a rigorous and insightful analysis of this evolving landscape. Blending strategic thinking with aesthetic sensibility, it stands as an essential reference for educators and professionals in the field.’
Gaya Calabrò, luxury and lifestyle brand strategist, and Course Leader, MA Luxury Brand Management and MA Fashion Management, Domus Academy, Italy
‘Whether you are a scholar or a practitioner, this book offers a wealth of knowledge and real-world case studies for managing luxury brands. It combines academic insight with practical strategy, making it an essential guide to understanding today’s evolving luxury landscape.’ ...
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