February 2026
Beginner
336 pages
10h 2m
English
Content preview from Luxury Marketing
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WELCOME TO LUXURY MARKETING
Luxury has always been more than a product – it is a language of aspiration, artistry and identity. When I began my career in luxury and fashion over two decades ago – fresh from graduating as a marketing student and working in Europe – I remember how difficult it was to find the right learning materials. The most up-to-date insights into luxury marketing were scattered, and the tools we had often lagged behind what was happening in the industry.
Since then, the world has moved at extraordinary speed. The luxury sector has become increasingly globalized, with emerging powerhouses like China and India reshaping the market. There is now more than one way to perceive and experience luxury. This requires us to rethink ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.