Skip to Main Content
Machine Learning for Big Data Analysis
book

Machine Learning for Big Data Analysis

by Siddhartha Bhattacharyya, Hrishikesh Bhaumik, Anirban Mukherjee, Sourav De
December 2018
Intermediate to advanced content levelIntermediate to advanced
193 pages
6h 37m
English
De Gruyter
Content preview from Machine Learning for Big Data Analysis

Till Blesik, Matthias Murawski, Murat Vurucu, and Markus Bick

1Applying big data analytics to psychometric micro-targeting

Till Blesik, Matthias Murawski, Murat Vurucu, Markus Bick, ESCP Europe Business School, Heubnerweg 8–10, 14059 Berlin, Germany, e-mails: {tblesik, mmurawski, mbick}@escpeurope.eu, murat.vurucu@edu.escpeurope.eu

Abstract: In this chapter we link two recent phenomena. First, innovations in technology have lowered the cost of data storage and enabled scalable parallel computing. Connected with social media, the Internet of Things applications and other sources, large data sets can easily be collected. These data sets are the basis for greatly improving our understanding of individuals and group dynamics. Second, events such ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Machine Learning and Big Data

Machine Learning and Big Data

Uma N. Dulhare, Khaleel Ahmad, Khairol Amali Bin Ahmad
Machine Learning for Business

Machine Learning for Business

Doug Hudgeon, Richard Nichol
Large Scale Machine Learning with Python

Large Scale Machine Learning with Python

Luca Massaron, Alberto Boschetti, Bastiaan Sjardin

Publisher Resources

ISBN: 9783110550771