FOREWORD
Recommender systems dictate the stream of content displayed to us each day and their impact on online behavior is second to none. From relevant friend suggestions on Facebook to product recommendations on Amazon, there’s no missing their presence and online sway. Whether you agree or disagree with this method of marketing, there’s no arguing its effectiveness. If mass adoption doesn’t convince you, take a look at what you’ve recently viewed and bought online. There’s a strong chance that at least some of your online activities, including finding this book, originated from algorithm-backed recommendations.
These data-driven systems are eroding the dominance of traditional search while aiding the discoverability of items that might not ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access