October 2022
Intermediate to advanced
448 pages
11h 3m
English
Consumer choices and how they can be influenced are critical factors for every business. For instance, most people are interested in specific music genres, have favorite authors, or engage in particular hobbies. This information can be extracted from their purchase history or product reviews, and when utilized correctly, it can drastically increase the company’s profit. A frequently cited case is the one million dollar prize awarded by Netflix in 2009 to a team that developed an algorithm that increased the accuracy of the company’s recommendation engine by 10%. In the end, as more user interactions occur on any online platform, more data is available for analysis, leading to superior customized recommendations.
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