January 2016
Intermediate to advanced
312 pages
8h 53m
German
book
MailChimp: Das Praxis-Handbuch - E-Mail-Marketing für B2B und B2C
by Tobias Kollewe, Michael Keukert
Content preview from MailChimp: Das Praxis-Handbuch - E-Mail-Marketing für B2B und B2C
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 1: E-Mails im Marketingmix
E-Mails sind sicherlich das stärkste Marketinginstrument, das der digitale Marketingbaukasten aktuell zur Verfügung stellt. Natürlich haben auch Suchmaschinen-Marketing, zum Beispiel mittels Google AdWords, Social-Media-Plattformen wie Facebook und Twitter oder auch Affiliate-Marketing ihre Daseinsberechtigung.
Stellt man aber Kosten und Nutzen jeweils gegenüber, dann werden die Vorteile des wohl ältesten Marketingtools in den »neuen Medien« schnell klar: geringer Kontaktpreis, minimale Streuverluste, langfristige Kundenbindung und hohe Konversionsraten.
Bevor wir uns der Nutzung von MailChimp selbst widmen, erlauben wir uns noch eine kleine Einführung in das E-Mail- und Newslettermarketing selbst.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.