April 2020
Intermediate to advanced
392 pages
10h 16m
German
Content preview from MailChimp - Das Praxis-Handbuch, 3. Auflage
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 12: Ads, Landingpages und Postkarten
Im Januar 2017 überraschte Mailchimp die weltweite Anwendergemeinschaft mit einem unerwarteten neuen Feature: »Facebook Social Ads«. Diesen folgten im Mai 2017 dann Werbekampagnen für die Facebook-Tochter Instagram und wenige Monate später im September 2017 dann »Google Remarketing-Kampagnen«, im November 2017 »Landingpages« und im Herbst 2018 der Versand von physischen Postkarten. Während ich an der 3. Auflage dieses Buches arbeite, wird mit »Websites« bereits das nächste Feature angekündigt.
Die Überraschung über diese neuen Funktionen war groß, denn die angebotenen neuen Kampagnenmöglichkeiten scheinen auf den ersten Blick nichts mit E-Mail-Marketing zu tun zu haben. Das ist aber nur ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.