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MailChimp - Das Praxis-Handbuch
book

MailChimp - Das Praxis-Handbuch

by Tobias Kollewe, Michael Keukert
August 2017
Intermediate to advanced
336 pages
8h 29m
German
mitp Verlag
Content preview from MailChimp - Das Praxis-Handbuch

Kapitel 17: Ausblick

Als Ben Chestnut in den frühen 2000er Jahren noch eine Agentur für Webdesign betrieb, gab es unter den Entwicklern den Spruch »Wenn nichts mehr klappt, füge einen ​Affen hinzu – Kunden lieben Affen«. Folgerichtig wurde ein Schimpanse das Maskottchen für das damalige Nebenprojekt MailChimp. Die Kunden liebten den Affen tatsächlich. Befragt, wie das Tier denn heißt, antwortete Chestnut mit dem »most ridiculous name we could think of«, dem lächerlichsten Namen, den sich das Team ausdenken konnte: »Frederick ›Freddy‹ von Chimpenheimer IV.« war geboren.

Bereits 2005 wurde aus dem Nebenprodukt der Haupt-Geschäftsbereich der Firma und im Jahr 2007 drückte Chestnut den virtuellen »Reset-Knopf« und wandelte die vorherige Webdesign-Agentur ...

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Publisher Resources

ISBN: 9783958456679