book

Make Money with your Digital Photography

Name: Make Money with your Digital Photography
Author: Erin Manning
ISBN: 9780470474310

by Erin Manning

May 2011

Beginner to intermediate

288 pages

7h 38m

English

Wiley

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Copyright
About the Author
Credits
Acknowledgments
INTRODUCTION
1. personal discovery
1.1. MY JOURNEY1.1.1. IN THE BEGINNING1.1.2. PROGRESS1.2. SELF-EVALUATION1.2.1. ASSESSING INTERESTS, SKILLS, AND EXPERIENCE1.2.2. CURRENT PHOTOGRAPHY WORK1.3. LEARNING CURVE1.3.1. DEVELOP YOUR CREATIVE EYE1.3.2. TAKE CLASSES1.3.3. JOIN PHOTO GROUPS1.3.4. RESEARCH THE MARKET1.3.5. BUILD A NETWORK1.4. CHAPTER REVIEW
2. equipment essentials
2.1. DSLR CAMERAS2.2. IMAGE STORAGE2.2.1. MEMORY CARDS2.2.2. EXTERNAL HARD DRIVES2.3. LENSES2.3.1. FOCAL LENGTH2.3.2. LENS SPEED2.4. LIGHTING2.4.1. FLASHES AND STROBES2.4.2. CONTINUOUS LIGHTS2.4.3. MANIPULATING LIGHT2.5. TRIPODS AND MONOPODS2.6. MISCELLANEOUS CAMERA EQUIPMENT2.7. COMPUTER EQUIPMENT2.8. CHAPTER REVIEW
3. portrait photography
3.1. Q&A WITH A WORKING PRO3.1.1.3.1.1.1. 1. Can you tell me about your background — your personal, professional, and educational history? How about your continuing self-education?3.1.1.2. 2. What attracted you to portrait photography?3.1.1.3. 3. How did you start your business? How did it evolve? Did you have a studio or did you shoot on location?3.1.1.4. 4. What was the toughest thing about getting started? What was your worst experience when you began? What did you learn from it that helped you in the future?3.1.1.5. 5. What tactics and strategies were most useful in developing your photo business? Was there anything that marked a turning point in your business — a contact, a realization, an idea?3.1.1.6. 6. Do you have any tips for creating better portrait photographs?3.1.1.7. 7. Can you name some of your favorite equipment (cameras, lights, computer, software, printer, and any photo-related gadgets)?3.1.1.8. 8. What feeds your creativity? Where do you find your inspiration — for example, other photographers' work, art, or any particular travel experiences?3.1.1.9. 9. How do you market your work (newspaper, referrals, Web site, online marketing, social networking, printed collateral)?3.1.1.10. 10. Are there multiple ways that you make money with your portrait photography? Which area of distribution have you found to be the most profitable?3.2. ESSENTIAL GEAR3.3. BEFORE THE SHOOT3.3.1. SCOUTING LOCATIONS3.3.2. SELECTING PROPS3.3.3. WORKING WITH WARDROBE AND MAKEUP3.4. AT THE SHOOT3.4.1. CONNECT WITH YOUR SUBJECT3.4.2. CHOOSE THE BEST LIGHT3.4.2.1. Natural light3.4.2.2. Artificial light3.4.2.3. Studio lighting basics3.4.3. POSITION YOUR SUBJECT3.4.4. CAPTURE CANDID MOMENTS3.4.5. GENERAL TIPS3.5. PHOTOGRAPHING BABIES, KIDS, AND TEENS3.6. PHOTOGRAPHING GROUPS3.7. CHAPTER REVIEW
4. sports photography
4.1. LESSONS FROM A PART-TIME SPORTS PHOTOGRAPHER4.2. ESSENTIAL GEAR4.3. BEFORE THE SHOOT4.4. AT THE SHOOT4.5. GENERAL TIPS4.6. Q&A WITH A WORKING PRO4.6.1.4.6.1.1. 1. Can you tell me about your background — your personal, professional, and educational history? How about your continuing self-education?4.6.1.2. 2. What attracted you to sports photography?4.6.1.3. 3. How did you start your business? How did it evolve? Did you have a studio or did you shoot on location?4.6.1.4. 4. What was the toughest thing about getting started? What was your worst experience when you began? What did you learn from it that helped you in the future?4.6.1.5. 5. What tactics and strategies were most useful in developing your photo business? Was there anything that marked a turning point in your business — a contact, a realization, an idea?4.6.1.6. 6. Do you have any sports photography tips for better photographs?4.6.1.7. 7. Do you shoot RAW or JPEG? What software programs do you use to review, edit, organize, and enhance your images? How do you handle your workflow?4.6.1.8. 8. Can you name some of your favorite equipment (cameras, lights, computer, software, printer, and any photo-related gadgets)?4.6.1.9. 9. What feeds your creativity? Where do you find your inspiration — for example, other photographers' work, art, or any particular travel experiences?4.6.1.10. 10. How do you market your work (newspaper, referral, Web site, online marketing, social networking, printed collateral)?4.6.1.11. 11. Are there multiple ways that you make money with your sports photography? Which area of distribution have you found to be the most profitable?4.7. CHAPTER REVIEW
5. wedding photography
5.1. Q&A WITH A WORKING PRO5.1.1.5.1.1.1. 1. Can you tell me about your background — your personal, professional, and educational history? How about your continuing self-education?5.1.1.2. 2. What attracted you to wedding photography?5.1.1.3. 3. How did you start your business and how did it evolve?5.1.1.4. 4. What was the toughest thing about getting started and how did you learn from it?5.1.1.5. 5. What tactics and strategies were most useful in developing your business?5.1.1.6. 6. Do you have any tips for creating better wedding photographs?5.1.1.7. 7. Do you shoot RAW or JPEG? What software programs do you use to review, edit, organize, and enhance your images? How do you handle your workflow?5.1.1.8. 8. What are your favorite pieces of equipment?5.1.1.9. 9. What feeds your creativity and where do you find your inspiration?5.1.1.10. 10. How do you market your work?5.1.1.11. 11. Are there multiple ways that you make money with your wedding photography?5.2. ESSENTIAL GEAR5.2.1. CAMERA5.2.2. LENSES5.2.3. LIGHTING5.3. BEFORE THE SHOOT5.4. AT THE SHOOT5.5. TRENDS5.6. CHAPTER REVIEW

6. food and product photography
6.1. Q&A WITH A WORKING PRO6.1.1.6.1.1.1. 1. Can you tell me about your background — your personal, professional, and educational history? How about your continuing self-education?6.1.1.2. 2. What attracted you to food photography?6.1.1.3. 3. How did you start your business? How did it evolve? Did you have a studio or did you shoot on location?6.1.1.4. 4. What was the toughest thing about getting started? What was your worst experience when you began? What did you learn from it that helped you in the future?6.1.1.5. 5. What tactics and strategies were most useful in developing your photo business? Was there anything that marked a turning point in your business — a contact, a realization, an idea?6.1.1.6. 6. Do you have any food photography tips for better photographs?6.1.1.7. 7. Do you shoot RAW or JPEG? What software programs do you use to review, edit, organize, and enhance your images? How do you handle your workflow?6.1.1.8. 8. Can you name some of your favorite equipment (cameras, lights, computer, software, printer, and any photo-related gadgets)?6.1.1.9. 9. What feeds your creativity? Where do you find your inspiration — for example, other photographers' work, art, or any particular travel experiences?6.1.1.10. 10. How do you market your work (newspaper, referral, Web site, online marketing, social networking, printed collateral)?6.1.1.11. 11. Are there multiple ways that you make money with your product and food photography? Which area of distribution have you found to be the most profitable?6.2. ESSENTIAL GEAR6.3. BEFORE THE SHOOT6.4. AT THE SHOOT6.5. CHAPTER REVIEW
7. travel photography
7.1. Q&A WITH A WORKING PRO7.1.1.7.1.1.1. 1. Can you tell me about your background — your personal, professional, and educational history?7.1.1.2. 2. How did you start your business and how did it evolve?7.1.1.3. 3. What was the toughest thing about getting started and what did you learn from it?7.1.1.4. 4. What tactics and strategies were most useful in developing your business?7.1.1.5. 5. Do you have any travel tips for better photographs?7.1.1.6. 6. How do you fund your travels?7.1.1.7. 7. What are your favorite pieces of equipment?7.1.1.8. 8. What feeds your creativity, and where do you find your inspiration?7.1.1.9. 9. How do you market your work?7.1.1.10. 10. Are there multiple ways that you make money with your travel photography?7.1.1.11. 11. How do you determine what conveys a sense of place? Do you research your locations prior to traveling?7.1.1.12. 12. What essential gear do you pack when going on a travel photography trip?7.1.1.13. 13. What is your best-selling image and why? Also, how long did it take you to begin making money?7.2. ESSENTIAL GEAR7.2.1. DSLR CAMERA AND LENSES7.2.2. COMPACT CAMERAS7.2.3. FILTERS7.2.4. TRIPODS, MONOPODS, AND HEADS7.2.5. LAPTOP7.2.6. EXTERNAL HARD DRIVES AND DVDS7.2.7. GEOTAGGING7.2.8. EQUIPMENT BAG7.3. BEFORE THE SHOOT7.3.1. TRAVEL PLANNING7.3.2. EQUIPMENT SECURITY7.4. AT THE SHOOT7.5. CHAPTER REVIEW
8. show me the money
8.1. SELLING TO CONSUMERS8.1.1. FAMILIES8.1.2. BUSINESS PORTRAITS8.1.3. ACTORS8.2. SELLING TO BUSINESSES8.2.1. TAPPING THE STOCK-PHOTOGRAPHY MARKET8.2.2. PURSUING PUBLICATION WORK8.2.2.1. Magazines8.2.2.2. Trade Journals8.2.2.3. Newspapers8.2.2.4. Books8.2.2.5. Greeting Cards, Calendars, Posters, and Other Products8.2.3. THE FINE-ARTS MARKET8.2.3.1. Partnering With a Gallery8.2.3.2. Preparing a Portfolio8.2.4. Q&A WITH A FINE-ART AGENT8.2.4.1. 1. What are the basics that a photographer needs to know about submitting work for the fine-art market?8.2.4.2. 2. In the corporate-art realm or décor market, what are agents and buyers looking for?8.2.4.3. 3. What criteria do you use for photography in the corporate-art space?8.2.4.4. 4. Are online sales outlets such as Etsy.com viable places for selling photography as art?8.2.4.5. 5. Is there an identifiable hierarchy of exposure and commercial viability in the fine-art world?8.2.4.6. 6. Is it possible to make a living of fine-art photography?8.2.4.7. 7. Who are some of the top-selling fine-art photographers, and in your estimation, why are they successful?8.2.5. COMMERCIAL ADVERTISING8.2.6. ENTERING CONTESTS8.3. CHAPTER REVIEW
9. marketing
9.1. RESEARCH THE MARKET9.1.1. LOCAL DEMOGRAPHICS9.1.2. LOCAL COMPETITION9.2. DEVELOP YOUR BRAND9.2.1. YOUR STYLE9.2.2. YOUR COMPANY NAME9.2.3. YOUR LOGO AND OTHER DESIGN ELEMENTS9.3. MARKETING TOOLS9.3.1. BUSINESS CARDS, LETTERHEAD, AND OTHER PROMOTIONAL PRINT MATERIAL9.3.2. WEB SITE9.3.2.1. Web Site Design9.3.2.2. Choosing Your Domain Name9.3.3. BLOG9.3.4. SOCIAL MEDIA9.3.4.1. Facebook9.3.4.2. YouTube9.3.4.3. LinkedIn9.3.4.4. Twitter9.3.4.5. Flickr9.3.5. E-MAIL MARKETING9.3.6. ADVERTISING9.3.7. REFERRALS9.3.8. NETWORKING9.4. CHAPTER REVIEW
10. digital darkroom
10.1. ORGANIZE YOUR IMAGES10.1.1. SELECTING AND EDITING10.1.2. NAMING FILES10.1.3. METADATA10.1.4. TAGGING10.1.5. KEYWORDS10.2. CHOOSE SOFTWARE10.3. ENHANCE YOUR IMAGES10.4. IMAGE HANDLING TIPS10.5. PRESERVE YOUR IMAGES10.6. PRINT YOUR IMAGES10.7. CHAPTER REVIEW
Epilogue
A. taking care of business
A.1. DEVELOP A BUSINESS PLANA.2. CHOOSE A COMPANY CLASSIFICATION: AN OVERVIEWA.3. REGISTER YOUR COMPANY NAMEA.4. OBTAIN INSURANCEA.5. PRICE YOUR WORKA.6. KEEP TRACK OF YOUR MONEYA.6.1. MAKING TAX TIME EASIERA.7. HANDLE MODEL AND PROPERTY RELEASESA.8. COPYRIGHT AND REGISTER YOUR IMAGESA.8.1. Q&A WITH A COPYRIGHT ATTORNEYA.8.1.1. What is the best way to copyright your images?A.8.1.2. What is the advantage to registering your images with the U.S. Copyright Office?A.8.1.3. What are good online resources for copyright law?
B. resources
B.1. PERIODICALSB.2. DIGITAL PHOTO PROB.3. MAC LIFEB.4. DIGITAL PHOTOB.5. PHOTO DISTRICT NEWSB.6. POPULAR PHOTOGRAPHYB.7. ORGANIZATIONSB.8. AMERICAN PHOTOGRAPHIC ARTISTSB.9. AMERICAN SOCIETY OF MEDIA PHOTOGRAPHERSB.10. NATIONAL ASSOCIATION OF PHOTOSHOP PROFESSIONALSB.11. NATIONAL PRESS PHOTOGRAPHERS ASSOCIATIONB.12. PHOTOGRAPHIC SOCIETY OF AMERICAB.13. PROFESSIONAL PHOTOGRAPHERS OF AMERICAB.14. STOCK ARTISTS ALLIANCEB.15. THE PICTURE ARCHIVE COUNCIL OF AMERICAB.16. WOMEN IN PHOTOGRAPHY INTERNATIONALB.17. PHOTOGRAPHY WORKSHOPSB.18. MAINE MEDIA WORKSHOPSB.19. SANTA FE PHOTOGRAPHIC WORKSHOPSB.20. ONLINE PHOTOGRAPHY AND SOFTWARE CLASSESB.21. RENEEPEARSON.COMB.22. LYNDA.COMB.23. PHOTOGRAPHIC EQUIPMENT AND REVIEW SITESB.24. ADORAMAB.25. B&H PHOTOB.26. CNET.COMB.27. DIGITAL PHOTOGRAPHY REVIEWB.28. EPINIONS.COMB.29. PHOTO- AND VIDEO-SHARING WEB SITESB.30. ANIMOTOB.31. KODAK GALLERYB.32. SHUTTERFLYB.33. SNAPFISHB.34. PHANFAREB.35. PHOTOWORKSHOPB.36. SMILEBOXB.37. SMUGMUGB.38. PHOTOSHELTERB.39. PICTAGEB.40. FLICKRB.41. FOTKIB.42. PICTURETRAILB.43. IMAGE ORGANIZING, ARCHIVING AND SLIDE-SHOW SOFTWAREB.44. ADOBE PHOTOSHOP LIGHTROOMB.45. APERTUREB.46. BOINX FOTOMAGICOB.47. IPHOTOB.48. MOZY.COMB.49. TREND MICRO SAFESYNCB.50. PICASAB.51. SMALL-BUSINESS RESOURCESB.52. STARTUP NATIONB.53. BLU DOMAINB.54. ENTREPRENEUR.COMB.55. U.S. SMALL BUSINESS ADMINSTRATIONB.56. SMALLBUSINESS.COM
glossary

Content preview from Make Money with your Digital Photography

Appendix B. resources

PERIODICALS

There are many magazines and other publications to choose from. Here are a few of my favorites that I hope you find useful.

DIGITAL PHOTO PRO

www.digitalphotopro.com

Although this publication is designed largely for working digital photo professionals, its in-depth reviews, how-to articles, and detailed explanations are useful to any photographer interested in expanding and improving his or her skills.

MAC LIFE

www.maclife.com

Written for both new and veteran users, Mac Life provides exclusive, authoritative information and advice for readers who want to get the most out of their Macs, iPods, and third-party hardware, software, and services. The magazine also delivers informative feature articles showcasing the latest hardware and software, an expanded how-to section, and candid reviews of the latest gear.

DIGITAL PHOTO

www.dpmag.com

This magazine is devoted to digital photography and related techniques.

PHOTO DISTRICT NEWS

www.pdnonline.com

Photo District News (PDN) provides useful photography news ranging from marketing and business advice to legal issues, photographic techniques, new technologies, and more.

POPULAR PHOTOGRAPHY

www.popphoto.com

For both amateurs and professionals, this magazine offers illustrated, instructional articles and covers all facets of photography, offering artistic inspiration as well as hands-on techniques. You can also find helpful reviews of cameras and accessories.

ORGANIZATIONS

While you may not be ready to dive into joining a professional ...

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