Introduction

The Communication Playbook

For three years, my jaw didn’t work correctly. Eating anything that required opening my mouth more than two inches (sandwiches, apples, and corn on the cob were all out of the question) resulted in my mandible popping out of place and painfully dislocating. Forget about watching sporting events. I’d forget about this little issue while wildly cheering for the home team after a nearly impossible three-pointer and my jaw would painfully remind me to take the enthusiasm down a notch to a six-inch voice.

This was a direct result of my job. No question about it. Not convenient for someone who talks—a lot—for a living. What was really going on behind the poised, well-spoken, thousand-watt Crest Whitestrips–smile ...

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