In our social media work with nonprofits, we have seen the most success on Facebook. Facebook has the biggest reach of any other platform, with more than two billion monthly active users from all over the world. The stats reinforce what we’re saying. Facebook remains the top platform for people to support causes that are near and dear to their hearts, with 84 percent of users sharing posts to draw attention to content that is important to them.1
Why is Facebook a favorite? Not only is the audience massive, but it also allows for freedoms other social platforms don’t necessarily offer. You can opt to share a funny meme to get a few giggles, which would not go over as well on a platform like LinkedIn. You can start a fun poll ...
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