LinkedIn is one of the oldest social media platforms, having been around since 2002.1 Despite its venerability, however, LinkedIn can be an underused and misunderstood social network. Most people use LinkedIn as their online résumé and nothing more. However, this professional social media network has so much more potential you probably didn’t realize. For example, LinkedIn has built credible authority on Google and other search engines, which your nonprofit can use to its advantage. Your nonprofit can benefit from LinkedIn for finding volunteers, employees, and donors. Read on for our top advice on how to market your organization on LinkedIn (Figure 7.1).
Figure 7.1 LinkedIn is a great way to publicize and connect your nonprofit ...
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