Since its launch in 2005, the video-sharing platform YouTube has become an indispensable advertising and marketing tool for nonprofits of every size, to promote their services to current and future supporters.1 The scope of this website is undeniable—its 1.9 billion monthly users have made it the world’s second-largest search engine after Google.2 But how can you tap into that massive audience and use it to market your nonprofit (Figure 8.1)?

Figure 8.1 YouTube is everywhere

The good news is that just about every type of nonprofit can benefit from using YouTube effectively. Since anyone can upload a video to YouTube at no cost, ...

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