Chapter 1Content and Development

The Primacy of Content

Why make media? Different aspects of media production may draw you to the practice. It may be the challenge of understanding and mastering the technology that can turn light and physical vibrations into mediated sounds and images of breathtaking fidelity and clarity. It may be the aesthetic satisfaction of a stunning composition, evocative sound mix, or artfully choreographed camera movement. It may be the collective energy of a collaborative process or the satisfaction of individual creation. And it may be the power of mediated sound and image to express, confess, inform, persuade, and subvert. Ultimately there has to be something you want to say. The message can be literal and direct ...

Get Making Media, 4th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.