Where does one start to explain a topic that’s defined by what it isn’t, rather than what it is? Believe me, as someone who’s been trying to educate people in this field for the past three years, it’s a frustrating dilemma, and one shared by lots of technical experts, consultants, and vendors. Even though few think the name NoSQL is optimal, almost everyone seems to agree that it defines a category of products and technologies better than any other term. My best advice is to let go of whatever hang-ups you might have about the semantics, and just choose to learn about something new. And trust me please...the stuff you’re about to learn is worth your time.

Some brief personal context up front: as a publisher in the world of information ...

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