March 2013
Beginner
384 pages
8h 51m
English
Content preview from Managerial Economics For Dummies
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Managerial Economics For Dummies ®
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Table of Contents
Part I: The Nature of Managerial Economics
Part II: Considering Which Side You’re On in the Decision-Making Process
Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment
Part IV: Anticipating Surprises: Risk and Uncertainty
Part I: The Nature of Managerial Economics
Chapter 1: Managerial Economics: Taking Care of Business
Identifying the manager’s role
Nothing Is Free: Opportunity Cost
Keeping your job: First things first
Maximizing profit by recognizing all costs
Taking it to the limit with constraints
Taking Sides: Demand and Supply in the Decision-Making Process
Looking at Market Structures and the Decision-Making Environment
Taking Chances: Recognizing Risk and Uncertainty
Knowing the Time Value of Money: Present Value
Chapter 2: Supply and Demand: You Have What Consumers Want
How Much Is That Doggie in the Window? Setting Prices through Markets
Distinguishing between quantity demanded and demand
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.