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Managing Customer Relationships: A Strategic Framework, 2nd Edition by Martha Rogers, Don Peppers

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Name Index

A

Abelson, Hal

Adamson, Gary

Agbedo, H.

Ahearne, Michael

Alsop, Stewart

Alvarez, Lizette

Anderson, Brad

Anderson, David M.

Anderson, E.

Andrews, Katherine Zoe

Annino, David A.

Anton, Jon

Ariely, Dan

Ariss, Mounir

Asplund, J.

Avery, K. Liddell

B

Balter, Gary

Balwani, Samir

Barker, Joel

Barlow, Janelle

Barnard, Patrick

Barnes, James G. (Jim)

Barrett, Richard

Barrington, Richard

Bayer, Judy

Bayulgen, Ozan

Beech, Hannah

Beinhocker, Eric

Belaya, V.

Bell, David

Benkler, Yochai

Benner, M. J.

Bentley, Greg

Beresford, Julien

Berger, Paul D.

Bergstrom, Corey

Berndt, Adele

Bernoff, Josh

Berry, Leonard L.

Berry, Michael J. A.

Bezos, Jeff

Bhalla, Gaurav

Bitner, Mary Jo

Black, Gregory S.

Blattberg, Robert C.

Bohling, Timothy

Bolton, Ruth N.

Bondar, Luc

Bowen, Emily

Bower, Jessica

Bowers, Chris

Brady, Diane

Bramlett, Matthew D.

Briggs, Elten

Brink, Annekie

Britton, Julie Edell

Brogan, Chris

Brookner, Jonathan

Brooks, Arthur C.

Brooks, William T.

Brown, S.

Brown, Stanley A.

Bruce, Robert

Buckley, William F.

Buffett, Warren

Buluswar, Murli

Burke, Ray

Burrows, Peter

Byrnes, Nanette

C

Cannon, Joseph P.

Capon, Noel

Carnegie, Andrew

Carroll, Becky

Cavanaugh, Kevin

Cavett, Dick

Chimes, Marji

Cho, Sheck

Christensen, Clayton M.

Chu, Kuo-Ming

Clark, Nichole

Clifford, Stephanie

Cococcia, Laura

Cohen, Sacha Baron

Cole, Paul M.

Collins, Jim

Colvin, Geoffrey

Conlon, Ginger

Conroy, Robert M.

Cook, Scott

Cook-Greuter, Susanne R.

Cooper, Robert G.

Cosby, Bill

Cousins, P.D.

Covey, Stephen M. R.

Cox, ...

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