Term Index
A
AASCB. See Association to Advance Collegiate Schools of Business (AASCB)
ABB. See Asea Brown Boveri
Abbott Labs
Accenture
accounting systems
acquisition of customers
costs, acquisition
customer analytics
retention vs.
actual behavior
actual value
below-zeros (BZs)
customer’s (See also customer value)
customers, of individual
customers’ historically based
customer’s potential vs.
customer’s value profile and
defined
forecasting
KOLs and low
lifetime value (LTV)
low-maintenance customers
modeling
most growable customers (MGCs)
most valuable customers (MVCs)
potential value, unrealized
of prospective customer
of stock
super-growth customers
of transactions
youth segment
adaptability
adaptive
customization
data
learning
systems
addressable. See also nonaddressable
customers individually
defined
forms of communication and interaction
individuals
interactive communications technologies
media
adopters
early
late
pragmatist
adoption
of customer-based strategies
of enabling technologies
of innovations
life cycle
paradigm of
of personal terms on a phone call
rates
response postures
strategy
advertising. See also social media
agency
aggressive strategy of
banner ads
bargain, implicit and explicit
branding and
campaign
commercials
co-op dollars
costs
government regulation of online
healthy skepticism about
image-based
Intel Inside
Internet
marketing dollars, optimizing
mass
mass media
messages
messages, personalized
money to improve brand image
off-line
privacy concerns
response ...
