Index
A
ABC, see Advertising Bureau of Circulation
Account executive (AE)
function, 250 Internet account executive, 262-265
Accrual basis, 117
ADS, see Alternative delivery system
Advertising Bureau of Circulation (ABC), audits, 164
AE, see Account executive
Affiliate models, revenue sharing, 359-360
Affinity models, marketing, 347-348
Alternative delivery system (ADS), 247
Amortization, 117
Assembly line
digital assembly line creation, 301-302
traditional versus digital, 44-46
Assets, 118
Audience, see Consumers Audience aggregation models free service models, 338
horizontal portals and destinations, 336-338 overview, 336
Audience segregation models
Internet community models, 339-340
overview, ...
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