Chapter 4

Investor Relations: Present

Today the role and scope of investor relations are undergoing more changes. Protecting the company and its management through persuasion and advocacy gives way to dialogue and development of long-term understanding. As with the previous eras, the shift to the current era in the development of investor relations, synergy era, was caused by changes in the economy and society.

The shocking corporate failures of the early 21st century, including the collapse of dot-coms and accounting scandals at the largest companies, put the whole model of the corporate America to the test. Indeed, scandals with financial accounting practices at Enron, Tyco, Global Crossings, Williams, and other corporations called for more ...

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