October 1999
Intermediate to advanced
528 pages
10h 56m
English
This case study, including the names of the company, the participants, and the invented product, is entirely fictional.
Lumenations, Ltd., has been a worldwide supplier of commercial lighting systems for use in professional theater and amateur stage productions for more than 40 years. In 1999, its annual revenues peaked at approximately $120 million, and sales are flattening. Lumenations is a public company, and the lack of growth in sales—no, worse, the lack of any reasonable prospect for improving growth in sales—is taking its toll on the company and its shareholders. The last annual meeting was quite uncomfortable, as there was little new to report regarding the company's ...